BECKHAM HELPS ADIDAS BOOTS LAUNCH
Manchester United legend David Beckham has helped top footwear brand Adidas in the launch of its Predator Precision football boots.
The re-imagined boots follow the design of year 2000 that Zinedine Zidane, Steven Gerrard and Beckham used.
The design was launched back in 2000 and it received widespread acclaim as Beckham wore it as he netted freekick after freekick. The former England international was prolific in set-pieces then, attracting attention and media frenzy.
After almost two decades, the boots have been remodeled using the latest technology. Adidas has now launched the new models in limited edition, naming it ‘Adidas Predator Precision’ and tagging it £300 per pair.
It was just the perfect marketing campaign to enlist Beckham in the promotion of the classic boots. The player posted in his Instagram page: “An icon of the game. Many memories in these boots.” He was also involved in numerous campaigns to promote the new stock.
There are slight variations to this new design. It has a blue-grey colour with three stripes and a dash of collegiate red on the tongue and studs of the boots. Those were the one used in the marketing campaigns so other colour variants are yet to be made public. The original design back in 2000 had variants.
The new design uses the new stud layout rather than blades, making it lighter courtesy of SPRINTFRAME technology. There would be variants in astro-turf and trainers models and they should be cheaper than the ground boots.
Lots of stars used the boots back then like Raul, Joe Cole, Patrick Kluivert, Marc Overmars and Alessandro Del Piero.
The boots would be exclusive on the adidas Paris Football store and online at adidas,com from September 8, according to reports.